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Digital Marketing
Digital Marketing and Search Engine Promotion (SEM & SEO)
(Digital Marketing – Pay-Per-Click Advertising – Digital Marketing Companies):
1- Internet Advertising (Digital Marketing)
2-Digital Marketing – SEO Services or Website Optimization Servicesع
3-Pay-Per-Click (PPC) Advertising on Googleل
4-Digital Marketing through Social Media Platformsي
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For more information, contact us.
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✆ Call now – Egypt : 01228535118
Digital Marketing Companies
1- Internet Advertising (Digital Marketing):
In the past, traditional advertising methods such as newspaper, magazine, and print ads were highly effective — though quite expensive — and they achieved the desired results for which they were designed.
However, these methods required significant time for preparation, design, and final publication in print media.
Today, traditional advertising methods have become outdated and largely ineffective. The number of readers and followers of these traditional media outlets has significantly declined — it’s now rare to see someone purchasing or reading a physical newspaper or magazine, and newsstands themselves have become scarce.
These traditional methods have been replaced by modern advertising channels that save tremendous time, effort, and cost — collectively known as digital marketing.
Nowadays, whenever someone needs a product or service, they immediately turn to the Internet and search engines to find information, compare brands, explore prices, and decide where to buy.
With over 4 million people using the Internet today, a large portion of them end up purchasing products or services through online stores.
Therefore, as a brand owner, having a website or online store gives you a competitive edge and strengthens your brand presence.
To fully benefit from this advantage, you need to support your digital presence with online marketing and paid advertising for your products or services under your brand name.
NAP Digital Marketing Agency provides you with a full range of online services, including website design, Google Ads, Facebook Ads, and sponsored social media advertising.
The company also offers website optimization and SEO services to help improve your website’s visibility and ranking on the world’s leading search engine — Google.
2-Digital Marketing – SEO Services or Website Optimization Services:
How do visitors find your website???
Internet users find your website through different ways, such as someone recommending that site to another user, or by searching on global search engines like Google.
In this last method, there are two types of appearances or two types of results: the first is paid results, and the second is free results — and here, in these lines, we are talking about the free results.
There are many factors that determine the position of your website on global search engines in the free results, such as the period of time that has passed since your website was launched, and also whether this website runs paid advertising campaigns or not, and if so, how long these campaigns have been running and how much money is being spent on them.
In addition to that, there are external links published for the website and the strength of the websites on which these external links are placed — the stronger and better ranked those websites are on Google, the more this positively affects the visibility of your website on Google.
Likewise, your website content is considered the strongest and most important factor affecting your website’s visibility and ranking in the organic (free) results on global search engines.
NAP Digital Marketing and Website Optimization thoroughly studies your website as well as your specialization and the field of your brand’s activity in a complete and detailed manner to determine the best content that can be presented on your site.
We are fully committed to delivering entirely new content that is not copied from other websites or written by AI tools (Shat GBT), while identifying the best keywords and strong semantic terms and integrating them into the content text to ensure your site achieves a high ranking in the organic results on global search engines such as Google.
The best digital marketing companies – NAP Company
3-Pay-Per-Click (PPC) Advertising on Google:
When a brand launches a paid advertising campaign on Google, specific keywords related to the brand’s field of work are selected.
These keywords control how the ad appears — meaning your ad will only be shown to Google users who search using the targeted keywords defined in the campaign strategy.
Moreover, the advertising budget is only deducted when someone clicks on your ad and is redirected to your brand’s website.
In other words, you only pay when your ad is clicked.
If a user searches using the targeted keywords and your ad appears but is not clicked, no amount is deducted from your advertising budget.
Important Information for Advertisers in the Google Ads Program:
Digital Marketing – Advertising and Exhibition Stands
- The placement of your ad on Google Search is variable and not fixed. It is influenced by Google’s fairness policy between advertisers, the strength of your website, the quality of your ad compared to other advertisers, and many other factors.
- The ad’s position on Google Search may vary from one device to another — from a desktop computer to a tablet. It might appear on one device but not on another. This does not mean that your ad is paused or not working.
- There may be periods when your ad is not displayed, determined by the target audience and the advertising budget.
- Clicking on your own ad will consume your advertising budget without any benefit.
- NAP Digital Marketing Agency uses the red microphone icon in its campaigns because it is more effective.
- Paid advertising on Google is an important factor that affects your sales and profits. However, advertising is only one element of the marketing mix that ensures success and increased revenue.
- When any Google ad campaign is activated, there is a learning period of three days during which ad performance may be weak. Therefore, if the client wishes to renew the ad for another period, it is recommended to do so before the first campaign ends to avoid entering a new learning phase unnecessarily.
4-Social Media Marketing – Facebook:
Today, social media platforms have become indispensable for Internet users, forming communities of their own.
Billions of people** use social media daily, spending long hours browsing these platforms.
Social media platforms vary and include **chat sites, video sites, and photo-sharing sites, such as:
- YouTube
- Thred
- TikTok
NAP Digital Marketing Agency runs paid advertising campaigns on Facebook, which naturally differ from running paid campaigns on Google.
When creating a Facebook ad strategy, the target audienceis defined by factors such as age group, gender(male or female), and geographical location where the brand offers its products or services, among other criteria.
This precise targeting ensures that the ad reaches the maximum potential benefit and effectively engages the intended audience.
Through NAP Advertising we provide you with all the available options.
You’ve been searching for unique content for your website — and we’re here to help you get comprehensive, high-quality content.
Please contact us to receive our exclusive offers from here:
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✆ Call now – Egypt : 01228535118
Keywords:
Pay-Per-Click Ads, PPC Ads, Google Ads, Google Promotion, Internet Ads, Advertising, Website Optimization, Search Engines
